Arcana Studio

Brand strategy, creative direction and marketing for brands that move people.

Arcana Studio is the creative studio of Arcana Group, led by Ewa Danielewicz: creative director, marketing director and strategist with almost 20 years of experience across many industries.

Systemair – Geniox LOW GWP launch
Systemair
Global campaigns and design
Eurovent – The “e” newsletter
Eurovent
The “e” newsletter
Ras Al Khaimah Municipality – Sustainability Strategy annual report 2026
Ras Al Khaimah Municipality
Sustainability Strategy annual report 2026
Quintessentially Experiences – Design roll-out
Quintessentially Experiences
Design roll-out
Majid Al Futtaim – Brand rollout
Majid Al Futtaim
Brand rollout
Dubai Economy – Stationery and brand rollout
Dubai Economy
Stationery and brand rollout
DIFC – Campaigns
DIFC
Campaigns
Al Jalila Children's Hospital – Identity and print
Al Jalila Children's Hospital
Identity and print
Twinings – Packaging
Twinings
Packaging
Tiger Beer – Packaging
Tiger Beer
Packaging
Willie's Cacao – Packaging
Willie's Cacao
Packaging
Aubaine Restaurants – Menus, campaigns, catalogues and website
Aubaine Restaurants
Menus, campaigns, catalogues and website
Toytopia – Branding
Toytopia
Branding
Arcana Group – Group identity
Arcana Group
Group identity
Pilango – Pilates studio, Wrocław
Pilango
Pilates studio, Wrocław
Soreli – Founder and brand identity
Soreli
Founder and brand identity
Events & stand design

RAK Energy Summit

Exhibition stand, media walls, roll-ups, digital screens and signage for Ras Al Khaimah Municipality, designed as one system so the brand reads the same from the road sign to the front desk.

Ras Al Khaimah Municipality stand at the RAK Energy Summit, front viewRAK Energy Summit stand, left viewRAK Energy Summit stand, right view
Ras Al Khaimah Municipality
RAK Energy Summit: stand design and event branding
What we do

From the first idea to the last printed page.

We shape how a brand looks, sounds and moves, and we make sure it works in the real world.

01

Brand strategy

Positioning, naming, brand architecture and messaging, so every decision starts from a clear idea of who you are and who you're for.

02

Brand identity

Logos, typography, colour and visual systems, built to roll out across stationery, signage, digital and everything in between.

03

Creative direction

One consistent creative vision across teams, agencies and markets, from the brief to the final sign-off.

04

Campaigns and events

Launch and awareness campaigns across print, digital and outdoor, plus exhibition stands, booths and event branding, from the media wall to the front desk.

05

Video and motion

Brand films, product launch videos, social content and motion graphics that bring a brand to life on screen.

06

Packaging

Packaging design that stands out on the shelf and tells the brand's story in a single glance.

07

Publications and reports

Annual and sustainability reports, newsletters, catalogues and sales guides that turn complex information into something people want to read.

08

Websites and digital

Websites, landing pages and digital content, designed to look premium and built to convert.

09

Marketing strategy

Go-to-market plans, channel strategy and content calendars that connect creative work to real business results.

Work with us

Ewa, founder of Arcana Studio

Based in Poland, Ewa brings almost 20 years of creative and marketing experience to brands with global ambitions. Alongside her European clients, she has worked with businesses in London, Singapore, Dubai and Riyadh. Her work spans brand strategy, campaigns, events and annual reports, for clients including Eurovent, Systemair and Ras Al Khaimah Municipality.

Arcana Studio also builds every brand in the Arcana Group portfolio. We bring that same ownership mindset to our clients, creating brands that earn attention, build trust and give people a reason to return.

Launching something new, or ready for your next chapter? Tell us where you are and where you want to go.

Start a project

Wrocław, Poland. Working with clients across Europe and beyond.

contact@arcanagroup.pl