We build,
run and grow brands that move people.
Arcana Group is the management company behind a portfolio of wellness, design and creative brands. We give each one the strategy, operations and identity it needs to grow.
One team behind every brand
Founders want to spend their time on the product and the people it serves. We take on the rest: the brand, the back office, the team and the numbers. We do it for our own companies and for partners who want the same support.
Brand & creative
Identity, tone and campaigns, plus the brand systems that keep every touchpoint consistent. Made in-house by Arcana Studio.
- •Brand strategy & naming
- •Visual identity
- •Brand systems & guidelines
- •Content & social
Operations & finance
The structure a growing company needs, set up once and run properly.
- •Company setup & compliance
- •Accounting coordination
- •Payments & memberships
People & teams
Hiring, contracts and day-to-day coordination for instructors, creatives and staff.
- •Recruitment
- •Contracts & onboarding
- •Scheduling
Digital & growth
Websites, booking, e-commerce and digital products that turn interest into revenue.
- •Websites & booking
- •E-commerce
- •Digital products
Distinct brands, one group
Each brand has its own name, audience and character. Behind them sits the same team, the same systems and the same standard of care.
A premium reformer pilates studio built around functional movement, excellent instructors and a loyal member community.
● Open ↗
Branding, design and marketing for every company in the group, and for external clients on project or retainer.
● Open ↗
Handcrafted furniture, textiles and ceramics sourced directly from artisans in Bali, sold online and in a showroom.
Soreli Café
An all-day café furnished entirely with Soreli pieces: nourishing, Bali-inspired food after class, and every chair, bowl and cushion available to buy.
Pilango Recovery
Ice baths, saunas and a dedicated recovery room, with shared membership alongside Pilango Pilates.
Arcana Digital
Templates and guides drawn from our own work, starting with How to Build a Brand.
“Systems built once,
used by every brand.”
Shared infrastructure
Accounting, payments, contracts and tools are set up at group level, so a new brand starts on day one with a working back office.
In-house creative
Arcana Studio gives every brand a design team that most young companies would have to hire an agency for.
Connected customers
Pilates members stay for breakfast at the café, café guests buy Soreli pieces, Soreli customers find the studio. Each brand brings people to the others.
Founder-led
Every brand grew out of real passion for wellness and design, and we run them with the same personal attention.
Founded with
a live client roster.
Studio opened and member community built.
Bali supply chain
and brand identity in place.
Soreli Café
An all-day lifestyle café where food, movement
and design meet.
Pilango Recovery
Concept validated, space
and equipment in planning.
Let’s build something extraordinary.
Partnerships, investment or a brand
of your own that needs a team behind it.
ul. Ks. Witolda 38-40/U8
50-202 Wrocław, Poland